As seen inForbesFavikon Top 30 US creatorsLink Up CommunityMornings in the Lab Guest speaker
The Message
You don’t have to compete with the 20-something influencers or the broadcast bros to build a powerful presence on LinkedIn™.
Building your brand is about turning hard-won experience into relatable authority: showing the world you know your stuff while organically attracting your kind of people.
✕You have the knowledge and experience, but no system to bring it together
✕Your resume proves your past. It does nothing for your options
✕You post occasionally, hear crickets, and quietly stop
✕You watch people with half your experience get the opportunities
Someone out there needs to hear your story. Not read your résumé. Not be impressed by your titles. Hear from you.
My impressions, in a matter of months, using this system
Top 30
US creators in personal branding, Favikon
6
Seats per cohort. Small by design
The Offer
The Career Insurance System
Your next 30 days on LinkedIn™ could look completely different from today. Each option walks you through the same proven system so you can turn your experience into a presence that consistently attracts the right people.
Platinum 1:1
1:1 Strategy Intensive
One 60-minute working session on Zoom
A focused, one-hour private session.
You set the agenda, or I lead with a tailored plan.
Full diagnostic review of your current positioning (optional).
Retainer packages with preferred pricing and DM support available.
*Follow-up sessions for existing clients are $300 an hour.
The Framework
What you’ll learn
A clear system for attracting the right visitors to your profile. With an optimized profile in place, those views convert into booked calls.
OPTIMIZE → ATTRACT → CONVERT
1
Optimize Your profile
Clarify who you serve and what you help them achieve.
Craft an About section that speaks directly to your ICP.
Lure visitors to your profile with a refined headline.
2
Attract Your people
Attract visitors with strategic commenting and content.
Write posts that sound like you and speak to their real problems.
Simple engagement habits so you’re visible without being online all day.
3
Convert Your opportunities
Design soft calls-to-action that lead naturally to conversations.
Identify sales signals.
Interpret the data that matters, and what to do with it.
The Buzz
What pros like you are saying
“This lady gets it. She really does.”
Jasmin AlićBrand & Business Strategist · Founder and CEO, Link Up
★ #1 LinkedIn™ creator in the world★ Featured in Forbes, thefutur, Bloomberg, and the Financial Times
★★★★★
“Within weeks of starting Shelli’s cohort, my profile views went up over 500%. And it wasn’t random traffic. It was the mortgage industry people I wanted to be seen by. She doesn’t just teach you to post more. She teaches you to be found by the right people! Highly recommend!”
Amy Rios
Vice President, Mortgage Operations
★★★★★
“If you’re trying to grow your brand, sharpen your message, or just stop overthinking every post, Shelli’s the kind of person you want guiding the way.”
Rich Swerbinsky
Business Consultant & Career Coach · Executive Director, Ohio MBA
★★★★★
“As an HR Executive with over 20 years of experience, I never considered myself a “content person” — the idea of putting myself out there on LinkedIn felt daunting. Shelli’s framework changed that. Shelli started with my profile, not with posting, and that foundation made everything else click. From there, she helped me build the confidence to post consistently, and my followers and impressions grew as a result. More than tactics, Shelli gave me the big picture and a process that actually fit who I am. A great program taught by a great leader! Thank you Shelli!”
Sara Cramlet, SPHR
Senior HR Executive
★★★★★
“Working with Shelli Spence was such a great experience. She’s insightful, supportive, and really knows how to bring out your authentic voice on LinkedIn.”
Laura Faro
Leadership Trainer & Workshop Facilitator
★★★★★
“Your insights highlight exactly the kind of strategic adjustments we should all be prioritizing.”
When I first showed up on LinkedIn™, I was a C-suite mortgage executive watching my industry implode around me.
If I wanted to stay relevant, I had to adapt. And adapt I did.
At first, I was frustrated with my progress on the platform. I saw people killing it while I felt like a failure. Chasing my tail implementing dated advice. Sound familiar?
But I kept showing up and over time figured it out: I learned the system, built a plan, and executed it. Now, I geek out about LinkedIn™ so you don’t have to.