The Brief

Stay in Demand by Staying Visible: One Weekly Brief for Executives 50+

Practical brand moves for leaders 50+ to create options for themselves, before they need them.

The market has shifted.

A strong resume and glowing references are no longer enough. Decision-makers increasingly vet leaders through search results and public online signals.

At the same time, age bias is rising. A 2025 survey cited by Forbes found that 99% of workers over 40 reported experiencing ageism at work*.

Facing these headwinds, senior leaders can't rely on tenure, reputation, or past roles alone to speak for themselves.

The good news: You can take control of your professional future by building a strong digital signal today.

It all starts here.

📧 Weekly only, unsubscribe at any time. Your email address will not be shared.

What You'll Get

No fluff. No hype. No "influencer" BS.
Every week, Shelli's Executive Brand Brief lands in your inbox with:

✓ Search-first tactics so opportunities can find you
✓ Scripts, templates, or tactical steps—ready to use
✓ One brand-building move you can execute in < 30 minutes
✓ Positioning for leaders navigating AI, age bias, and modern vetting
✓ Thoughtful approaches that minimize conflicts of interest with your employer

Sample Topics

→ LinkedIn updates and best practices
→ Package your expertise so searchers find you
→ Turn your corporate expertise into your own business
→ Start positioning now to be ready for that future pivot
→ Build a brand without violating company social media policy
→ Five reasons LinkedIn is the highest-leverage channel for executives

Bonuses

🎁 Access to the growing Brief Archive (searchable)
🎁 Founding subscribers can reply to shape future Briefs
🎁 Early access to tools: custom GPT's, checklists, free offers
🎁 5-minute LinkedIn Headline Audit (first 100 subscribers only)
🎁 Profile Optimization Checklist, so you can start building your brand today

You Might Be Thinking...

I don't have time:

Each Brief includes one simple, actionable move.

I'm not a content creator:

You don't need to be. This is about leverage and visibility: panels, podcasts, bylines, search-optimized profiles. LinkedIn posting is optional.

I hate self-promotion:

Service-forward and case-led proof. You're sharing proof and perspective, not bragging.

Why now:

Hiring, vetting, and opportunity now flow through search and signals. Decision-makers Google you. Boards vet you on LinkedIn. Conferences find speakers through content. If you're not visible with clarity and proof, you're invisible.

Who's Writing This?

I'm Shelli: 25+ years in mortgage operations senior leadership, including building my brand while at a tightly regulated federal employer (HUD). I've seen leaders lose visibility they could have compounded with a few focused moves each week. This Brief distills the system I use with executives who want options, invites, and influence.

The Brief offers the information I wish I'd had—and what I now use with my clients.

• I understand reputation stakes from the inside.
• I'm not writing to the 1B users on LinkedIn: I'm speaking direct to you, the senior professional.
• Plain executive language; no hype.
• I don't sell hacks, hype, or manufactured urgency.

My promise to you:
Weekly only. No spam. Unsubscribe anytime.

*Workplace Ageism Is Hurting Employees and Businesses Alike (Forbes)

Ready to Get Started?

📧 Weekly only, unsubscribe at any time. Your email address will not be shared.

Shelli K. Spence
Executive Positioning Consultant

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