Option One
Pay in full
One payment, seat confirmed, nothing else to think about.
$2,500
Join the wait list
8 Weeks · 6 People · 7:00 AM Pacific
The Only Complete
LinkedIn™ System
for Executives
How to get started. Network growth through engagement. What to post, and how. Everything you need to get yourself in front of the right people.
Next Cohort Starts Mid-January
Live on Zoom
One hour 1:1 session included
Six seats, and the wait list gets first call when enrollment opens. Nothing due now.
The Problem
You know nobody's job is safe.
Maybe you’re seeing worrisome patterns at the office.
Maybe you’ve already been impacted, looking for your next gig.
Or maybe you’re in a stable position, and loving it. You just want the right opportunities to be able to find you when they come along. The more opportunity, the better.
Different starting points, same reality: no matter how strong your resume, your executive brand can give you the edge you need in the current job market.
That’s the edge we build here. A structured system, taught in the order that produces results, so your everyday LinkedIn™ presence works for you.
Who This Is For
Executives preparing for a job change
Whether you’re actively looking now or positioning yourself for the right opportunity down the road.
Leaders positioning for a broader horizon
You want a wider field of view, and better opportunities.
Future founders and consultants
You plan to do your own thing one day. Your network and reputation are the launchpad. And you can build while still employed.
The Program
Eight weeks. One morning a week.
Wednesdays at 7:00 AM Pacific. Done before your workday starts.
- Session 1 Personal Branding Foundation
- Session 2 Optimize Your LinkedIn™ Profile
- Session 3 Optimize Your Account Settings
- Session 4 Commenting & Network Growth
- Session 5 Content Strategy
- Session 6 Writing to Reach the Right People
- Session 7 Data That Drives Growth
- Session 8 DM Conversation Strategy
8 weekly live sessions, 60 to 75 minutes each, on Zoom. Exact dates go out to the wait list first.
What’s included
- ✓Six participants maximum. Real interaction, live feedback, and accountability every week.
- ✓One private 1:1 with me, applied wherever you need it most.
- ✓Every session recorded. Miss a week, and the recording is your make-up. Access continues for 3 months after the program ends.
- ✓Program materials: templates, frameworks, worksheets, and AI tools.
Six seats. Wednesdays at 7:00 AM Pacific.
The next cohort starts mid-January.
- Pay in full $2,500
- Two payments 2 × $1,312.50 (base + 5%)
Nothing due now. Pricing is confirmed when enrollment opens.
The Results
Who gets opportunities on LinkedIn™?
The ones who are visible, credible, and connected before they need to be.
“This lady gets it. She really does.”
Jasmin Alić
Brand & Business Strategist · Founder and CEO, Link Up
★ #1 LinkedIn™ creator in the world
★ Featured in Forbes, thefutur, Bloomberg, and the Financial Times
From people who’ve done it
★★★★★
“Within weeks of starting Shelli’s cohort, my profile views went up over 500%. And it wasn’t random traffic. It was the mortgage industry people I wanted to be seen by. She doesn’t just teach you to post more. She teaches you to be found by the right people! Highly recommend!”
Amy Rios
Vice President, Mortgage Operations
★★★★★
“As an HR Executive with over 20 years of experience, I never considered myself a “content person” — the idea of putting myself out there on LinkedIn felt daunting. Shelli’s framework changed that. Shelli started with my profile, not with posting, and that foundation made everything else click. From there, she helped me build the confidence to post consistently, and my followers and impressions grew as a result. More than tactics, Shelli gave me the big picture and a process that actually fit who I am. A great program taught by a great leader! Thank you Shelli!”
Sara Cramlet, SPHR
Senior HR Executive
★★★★★
“I walked away with practical tools, clear direction, and a lot more confidence in how I show up online. Highly recommend her to anyone looking to elevate their LinkedIn presence.”
Laura Faro
Leadership Trainer & Workshop Facilitator
Why Learn From Me
I speak corporate, because that’s where I come from.
I’m not a marketing bro. I’m a former operations executive who spent a career translating high-stakes complexity into systems people can run, and training teams to run them. Corporate is where I come from, and that’s who I write for.
I practice everything I teach. My own profile, content, and network are the engine that built this business:
- ✓Recognized by Forbes.
- ✓Ranked among the top 30 US LinkedIn creators nationally in personal branding and thought leadership by Favikon.
- ✓My impressions quadrupled in a matter of months using the exact system taught in this cohort.
- ✓I invest in ongoing algorithm research and run my own multi-month experiments. You’re working with how LinkedIn™ distributes content today, not how it worked two years ago.
The Framework
The proven framework that produces results.
OPTIMIZE → ATTRACT → CONVERT
1
Optimize Your profile
Starting with your personal brand as the strategic foundation, then translating it into a profile engineered for conversion.
2
Attract The right audience
Through intentional content and engagement that puts you in front of the people who matter.
3
Convert Attention into doors
That attention becomes conversations that open doors: booked calls, interviews, and referrals.
Only about 1% of LinkedIn™ members post consistently. Show up with the right system and you are ahead of 99% of your competition for your next role before a single person reads your post.
Executives don't need to go viral. What they do need is a strategy that helps them land the corner office, or build their own thing.
7 AMPacific · Wednesdays
FITS YOUR SCHEDULE
Six seats. Built for people with a day job.
Six people means I know your goals and your profile personally. Every session is live feedback, not the “Shelli Show.”
Wednesdays at 7:00 AM Pacific. One hour, once a week, before your day gets away from you.
The Commitment
This program works if you work it.
Plan on a minimum of three hours per week on the platform outside our sessions: posting, commenting, and connecting.
The participants who put in the reps are the ones who see inbound results. If this season is too full for that, a future cohort will serve you better.
The Investment
Two ways to enroll.
Option Two
Two-payment plan
First payment reserves your seat. Balance due before Session 4.
2 × $1,312.50
$2,625 total (base plus 5%)
Join the wait list
Pricing shown is current and will be confirmed when January enrollment opens. Joining the wait list costs nothing and commits you to nothing. When you do enroll, your seat is confirmed once your signed enrollment agreement and first payment are received. Full refund available 14 or more days before Session 1. Complete terms are in the enrollment agreement.
FAQ
Questions people ask before they enroll.
Why a wait list instead of open enrollment?
I’m running the next group in January, and I’m using the weeks in between to sharpen the program. Six seats means I only run it when I can give it everything. Get on the list and you’ll hear from me before the page goes public.
What does joining the wait list commit me to?
Nothing. No payment, no agreement, no obligation. You get first look at the January dates and first call on the six seats. That’s it.
What if I miss a session?
Every session is recorded and shared with the cohort. The recording is your make-up. Live sessions are not rescheduled for individual participants.
I’m employed and not looking to sell anything. Is this still for me?
Yes. The same engine that brings a business owner leads brings an employed professional visibility with hiring managers, recruiters, and peers, so opportunity finds you before you need it.
What if I don’t know what I want to do yet?
That is the beauty of building a LinkedIn brand. You can start positioning yourself without locking in an offer. And even if you do? You’ll know how to pivot your activity to focus on your new goals.
How much time does this take?
Plan on the weekly session plus a minimum of three hours on the platform. This is a program for people ready to do the work.
When do I book my 1:1?
Any time after your program fee is paid in full, to occur before the seventh group session. Book it early so we can apply it where it helps you most.
What happens after I join the wait list?
I’ll email you personally when the January dates are set, before anyone else sees them. If you want a seat at that point, I send the enrollment agreement. Once it’s signed, you’ll receive your payment link, and your seat is locked.
Join the Wait List
Six seats. The next cohort starts mid-January.
Whether you’re positioning for your next role, laying the groundwork to go out on your own, or growing your business, you don’t have to wait until January to get on the list. Seats go to the wait list first, in the order people sign up.